Learn. Try. Report.

You always have life coming at you. You have that stimulas + your box  = how you respond. So the question at hand is what is your box?

Sounds silly I know. But often in life we come from the same type of response no matter what comes at us. For me that box has been "Play it Safe". When I was a little kid I learned that to take risks wasn’t desirable. Something bad would happen. So for my life until 2004 was to take what ever situation I’m in add in play it safe and respond.

Some people’s box’s are:

And there more… These are just to get you reconizing this concept.

Now how can this influence your copy writing? I’m curious to know what you come up with!

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