Mar
9
What the Frak is CPA?!
Filed Under Internet Marketing, Marketing
That is what I was thinking this morning while reading my tweet on twitter… I didn’t get to sleep very well and woke up VERY tired. But something in the back of my brain said, "You’ve heard and learned about this before… But what is it again?" So back to the basics I went. I found this f.r.e.e 84 page eBook that dives right into what the frak this is.
From this same eBook I learned: "CPA stands for “cost-per-action” offers where a user fills out a form or downloads
software from an advertiser. These forms can range from a single email submit
(free laptop offer) to a much longer form with multiple fields (life insurance
offer). Downloadable software could be for items such as toolbars, screensavers
or emoticons."
I’m not going to jump in a new direction right now. But it’s nice to have an identified tool in the toolbox in case I need it for a future project.
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